Off Page SEO means to take actions outside of your own website to increase your rankings within search engine results pages (SERPs). Hence, Off Page SEO means optimizing web outside your web blog.
Major factors of Off Page SEO:
Unlike Off Page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
- Link Building
- Social Media Marketing
- Social bookmarking
: There is lots of complex work involved in link building. This is very beneficial to SEO also it can get direct referrals which leads in increasing web traffic. Generally this requires content creation in order to enhance the quality of each link. Links that are built for link building purposes will have no bearing on SEO. Situations get worse if Google will rule them out as spam, which will effect and ultimately decrease the ranking position of your blog. The content should be unique and high in quality where the inbound links will come from.
Social Media engagement:
There is impact of social media in SEO and probably it will continue always. Four ways social media helps in SEO efforts:
- Build or set up an audience: There is a possibility that you have the best product and service but if people don’t know it’s of no worth. Hence, it is clear that if you build it they won’t come in today’s competitive market. So you have to proactively reach people where they are. Nowadays numbers of people are present in social media worldwide. Hence, sharing becomes easy and quick. With the help of social media you can easily build your web presence and quickly set up an audience.
- Potential and possibility for links: If you share more contents in social media possibility of getting more people looking into your content and linking to it will be more.
- Helps in Promotion: Social media gives you a platform to promote your product which ultimately influences SEO performances.
When a degrading search result appears in your SERPs you have to make it up. This can be achieved by pulling up other more positive search results for your products, pages, and social media. To achieve one or more high-ranking negative result may take some work. You need anywhere from ten to twenty different positive high-ranking results to hide or cover that bad result on the back pages of SERPs.