Making Responsive Web Design is a web design & development technique that creates a site / system that reacts to the size of a user’s screen. By creating a flexible & responsive web page Responsive design will optimize a user’s browsing experience and optimized for the device that is accessing it.
Responsive Web Design represents the simplest way to reach users across multiple devices and there has been a distinct audience shift towards mobile browsing which ensures a seamless user experience. Responsive Web Design is becoming increasingly important. To render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout Therefore, it’s increasingly important for companies to have websites responsive. Responsive design has become the norm because it offers greater versatility at lower development costs.
Increasing your Audience to tablet & mobile Users
Now a day’s most of the peoples do use smart phones and tablets on the go to use internet. We can take advantages of the same by making our web application responsive so that user may interact with the application on the go on any time which will be beneficial which will be good for our business. So it’s very important to make applications responsive.
Increase conversion & sales rates
There is no need for redirection as the user has an improved site experience. Use of standardized Style Sheets (CSS) across devices and unified design. Approach will also create a consistent look and feel that is another benefit of Responsive Web Design. As people are familiar with navigation on site or system. Use across devices so consistent user experience will have a positive impact on your conversion rates in functionality. Performance and consistent look and feel. Responsive Web Design removes some of the barriers that having multiple sites can present.
Consolidate your reporting and analytics
You no longer have to track user conversion paths, journeys, funnels & redirections between your sites with single responsive site. To handle multiple devices & responsive reporting Site analytics tools like Google Analytics are now optimized. Allowing for easier monitoring and analysis all of your tracking. And analytics will continue to function and condense into a single report.
Save cost and time on mobile development
Adopting a responsive design the primary benefit is it takes less time. Than creating an additional stand-alone mobile site. Which has been the traditional approach. It also increases your development. Support and maintenance overhead by testing across a number of websites.
It can frustrate customers to a point of no return if a site is not optimized for smart phones & tablets and will take more time to navigate and it will be Ensuring that your responsive website do use modern performance techniques such as caching & responsive image display will help improve your webpage’s loading speed.
Enhanced offline browsing experience
For audiences across devices, responsive design allows site owners to deliver quality content. The sites can be easily accessed ‘on the go with the offline browsing capabilities of HTML5 As HTML5 enabled tablets & smart phones proliferate this will become increasingly important. In the absence of an internet connection email newsletters & content contained in hybrid HTML5 web applications will increasingly be consumed on the go.
Lower Bounce Rates
For the visitor, much better user experience can be provided using the responsive & optimized mobile site & it is much more likely that they’ll stick around for a longer period of time & explore different areas of your site and it is much harder to keep the visitor engaged & they’ll bounce if your site isn’t responsive.
Stay ahead of the trend the responsive design allows you the same as the demand for media rich mobile internet & apps is burgeoning. These factors combined with a unified approach to design that will beneficial for all. Stakeholders with the increase in Tablet sales and Smartphone.
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